BRANDING BRIEF BRAND DETAILS Brand Name Contact Name Contact Position Phone Email Author Date BRAND PROFILE What's the name of your organization ? Why is it named that ? As an organization, who are you ? What is your organization's purpose ? What do you do as a company ? Who are your customers ? Where are your customers located ? How do you want to be perceived in the marketplace ? What's your organization's personality ? Who are your competitors ? What distinguishes you from your competitors ? What is it that makes you better than your competitors ? BRAND OBJECTIVE Brand Tone of Voice What do you hope to achieve with your brand ? What's the primary image you want your brand to convey ? How can your brand help you achieve your goals ? How can your brand help you best your competitors ? Who is your "target audience" ? How do you think that your branding can help reinforce your organization's offerings ? TARGET AUDIENCE BRAND TARGET | Who does the brand speak to ? Please Choose Desirable Type of Logo Wordmark Lettermark Pictorial Mark Mascot Logo Emblem Abstract Mark Combination Mark Please Choose Desirable Colors of Logo & Identity Red Blue Yellow Green Orange Purple Black White Gray Brown Beige
