Advertising Campaign Brief Brand Name, Surname E-mail Position Phone Number Website, Facebook, Instagram, etc. Summary Campaign Type Brand Awareness Increase Product Push Main Content Selection Video Audio Visual Creative Mechanics Target group Hyperactive buyer persona Additional information about the target Current Consumer Behaviour Current Consumer Feedback Expected Consumer Feedback (after the completion of the campaign) Desired Consumer Behavior (after the completion of the campaign) USP (unique selling proposition)/Brand promise Insight/Consumer Insight The main message of the advertising campaign The secondary message of the advertising campaign RTB (reason to believe) Barrier Essential advertising campaign/communication elements Excluded advertising campaign/communication elements Campaign Scale Media Television Radio Print Media Outdoor Advertising Social Media Video Advertising Influencer Marketing Affiliate Marketing Mobile Advertising Experiential Marketing Guerrilla Marketing Thoughts/Opinions about the competitors Agency’s Task KPIs (Key Performance Indicators) Advertising campaign deadlines Advertising campaign execution budget Advertising campaign media budget Similar work that you like Similar work that you don’t like Additional Information
